Content types

Service, service landing and service sub-landing pages, step-by-steps, guides, directories and publications.

Contents

Guides

The title of the guide page holds the SEO value and it is what someone will see if they search for a page. Therefore, it needs to be a full and complete description of the page. 

The guide section title is what appears on the page below the contents menu and therefore can be briefer. 

Example: 

  • [Guide title] 'Types of support depending on your homelessness situation' 
  • [Guide section title] 'Types of support' 

When to use guides 

Guide pages are useful when you want to group together a collection of connected pages.  

They can be used for content that's relative to the user completing a task, but it does not follow a strict process. 

They’re useful if you want to give someone a range of information on 1 subject.  

The user can use the 'Next' button to move through the guide. However, they do not need to read every page in order, unlike in a step-by-step.  

Examples: 

Use of ‘overview’ title at the start of a guide 

Our general position is that you do not need to use the word ‘overview’ as the guide section title on page 1.  

Creating ‘overview’ content that describes the guide just for the sake of it is not helpful to the user. We only use ‘overview’ content at the start of a guide if it is long or more complex. 

Examples of other council guides where they have not used an overview.