Content types

Service, service landing and service sub-landing pages, step-by-steps, guides, directories and publications.

Contents

Step by steps

Step by step pages are useful if you're creating content where the user has to follow a linear process.

Go to guides for content that is more of a collection of connected pages.  

SBSs could include: 

  • registering for something
  • applying for something
  • renewing something
  • resetting a password 

Examples: 

SBS overview page 

You should include 'step by step' in the title of your overview page. This makes it clear to the user that this is a process to follow. 

SBS page 

Once you create the SBS overview, you can create SBS pages that sit within the overview. Each of these pages has a title and a step title. 

Similar to guides, the title holds the SEO value and should be a full description of the page, as this is what a user will see in search. The step title can be briefer, as it just appears in the SBS navigation and also as part of the next and previous labels.