Content types

Service landing pages 

Use a service landing page for the homepage of a section.  

Service landing pages are top-level pages, linked to via the homepage. 

Examples: 

• Council Tax
• business, licences and permits 

Service sub-landing pages 

These pages sit beneath service landing pages. 

Use a service sub-landing page for topics which have a large amount of information.  

Examples: 

• Council Tax payments and refunds
• licences and permits 

Service pages 

Service pages are useful if you're creating content that: 

• addresses one user need or task
• is relatively brief
• can fit on one single page
• links out to an online form 

Examples:

• council tenders and contracts
• find a builder
• report an abandoned or untaxed vehicle

If the page requires more guidance or information 

You will need to consider using either: 

• guide pages – if there's more content that's relative to the user completing the task, but it does not follow a strict process
• step by step pages – if the guidance follows a sequential process
• service landing page – if the content is several layers deep