Woking Borough Council Corporate Strategy – Woking For All - Vision and mission

Chapter 1 of Woking For All, our corporate strategy, dealing the vision and mission of the strategy.
Published: 2 April 2025

In February 2024, we adopted a vision and mission statement designed to provide staff, residents, and partners with a clear understanding of our direction of travel.

The vision was developed through a series of workshops with:

Our aspiration, known as our vision, and how we will achieve this, our mission, have been developed to work hand in hand with this strategy to develop a ‘golden thread’ which will drive service planning and staff performance development reviews.

“A financially and environmentally sustainable council delivering services that residents value in every part of the borough.”

Mission statement 

A trusted and transparent council that: 

  • lives within its means
  • focuses its energy on services that make a difference to people in the borough
  • works in partnership with all communities to deliver positive outcomes
  • continually engages with residents to design more efficient and effective services
  • invests in talent to deliver for Woking’s future

Improvement and Recovery Plan

The Woking for All Strategy is our corporate plan and is underpinned by and reflects the Improvement and Recovery Plan developed in response to government intervention. The strategy also takes account of our statutory and legal responsibilities.

Go to the Improvement and Recovery Plan

Local Government Reorganisation

We acknowledge the significant changes ahead for local government and is committed to contributing constructively to Local Government Reorganisation. Throughout this transition, we will maintain a clear focus on delivering safe, reliable, and high‑quality services for residents, ensuring continuity and stability.