Content types

Service, service landing and service sub-landing pages, step-by-steps, guides, directories, publications, news articles, media library.

Contents

Step by steps

Watch the YouTube step by step tutorial

Step by step pages are useful if you're creating content where the user has to follow a linear process.

Go to guides for content that is more of a collection of connected pages.  

Step by steps could include: 

  • registering for something
  • applying for something
  • renewing something
  • resetting a password 

Examples: 

Step by step overview page 

You should include 'step by step' in the title of your overview page. This makes it clear to the user that this is a process to follow. 

Step by step page 

Once you create the overview, you can create pages that sit within the overview. Each of these pages has a title and a step title. 

Similar to guides, the title holds the SEO value and should be a full description of the page, as this is what a user will see in search. The step title can be briefer, as it just appears in the Step navigation and also as part of the next and previous labels.