Rethink Waste is a free scheme available to anyone living in Surrey that offers a range of rewards for reducing waste.
Residents sign up online to receive a personalised dashboard where they will be able to access relevant activities and resources and monitor their progress. Once signed up, members will receive weekly emails, which will include an array of locally relevant, engaging and gamified activities such as pledges, videos and quizzes, designed to nudge residents towards small, yet impactful lifestyle changes.
By taking part and engaging with content members receive points, which can be used to enter competitions for exciting prizes like iPads and TVs, make donations to charities or local community groups, or support local schools. Schools that take part could be in line to receive funding from the scheme to run an environmental project benefiting the school and its pupils.
Waste reduction is a key way that residents can help the planet as it means fewer resources are used up when creating new products.
The launch of the scheme follows a successful trial in one area of Surrey that took place in 2022-23. The trial saw content engaged with 27,000 times with 98% of those surveyed saying they would carry on reducing their waste in the future and nearly 10% fewer people reporting that their rubbish bin was typically full or nearly full since taking part.
Rethink Waste is being delivered by Surrey Environmental Partnership, in collaboration with Greenredeem, an organisation that provides digital engagement platforms to provoke environmental behaviour change.