How we write and design content
When writing content we follow a core set of principles based on user research, data, as well as:
- follow the basic principles of content design
- work to the GOV.UK A to Z style guide
- write in plain English
- collaborate and share work with service and product owners
- take part in design reviews, content crits, and 2i (2 eye) peer reviews
We give users what they need:
- only when they need it
- as simply and quickly as possible
- using language they understand
- in a consistent way
We do not have our own 'house style'.