Fair trade

The Fairtrade Foundation exists to ensure a better deal for marginalised and disadvantaged Third World producers. The Foundation awards a consumer label, the Fairtrade mark (see below), to products which meet internationally recognised standards of fair trade.

Fairtrade 2
Fairtrade mark


The best way to promote the Fairtrade initiative is through consumer pressure. The more people that buy Fairtrade products, the more retailers will want to stock them.

  • Buy 'Fairtrade' brands of tea and coffee such as Traidcraft, Café Direct and Green & Blacks so that you know growers have been offered a fair price.
  • Look for the Fairtrade mark on the following produce:  
Bananas Mangoes
Chocolate Cocoa
Coffee Tea
Fruit Juice Honey

Snacks and Biscuits


The Woking Fairtrade Action Network have completed five goals that have enabled Woking to become a Fairtrade Town. To find out more, or to get involved, see their web site www.wokingfairtrade.org.uk.